I started writing this book yesterday. I bet I can finish the entire book by midnight next Thursday. For me to win, the book will have to be finished and ready to be emailed by Thursday midnight. I won’t have time to have it copy-edited, but all the text will be finished. The cover is already designed.

If I lose, I owe everyone who participated in my bet a free copy of my last ebook, The Way of Love. If I win, then anyone who participates in the bet will have the opportunity to buy the advance copy of my new book for $4.99 (a 50% discount). The book will be available on Amazon’s Kindle, B&N’s Nook, and as a beautiful PDF.

This bet is one I placed with myself: I put together an outline and started writing it on Friday, so the book is due on Thursday, July 21st. I decided to make my bet public and see if the bet will make my deadline more real to me.


This will be an ebook; it is modeled on the style and brevity of Seth Godin’s book, “the dip.” It is about how to brand, market and work on social media. It’s a how-to, but it is not a technical book. I call it the “anti-social guide to social media;” it is quirky, and easy to read. I won’t disclose the title to you but the subtitle is:

“a really short, easy-to-read book that shows how to use social media to advance your cause, yourself or your business”

Here is the intro/backcover:

“If you feel victimized by nonsensical Ebay ads in your search sidebar; if you are pursued by a growing mob of Facebook friends whom you could have never met; if you are daily deluged with double opt-in messages when you can’t remember even a single opt; if you find yourself confused by application upgrades that downgrade your experience; if you are unable to see the social media forest for all the meaningless trees of content; if you are afraid that your last precious half-hour of free time may be on the chopping block of Twitter; if you bemoan the disappearance of time, depth, and real meaning; if you find it sad that your iPhone has replaced your dog as your constant companion; and if you suspect your wife has left you for her blog…

…then this book may be for you.”


To see my books, including your possible free copy of “The Way of Love,” go to:

To participate, send me an email with the header, “BOOK ME!” to:

(fill in my name below)

That ought to build a real fire under me!