I was asked to moderate this panel discussion on my favorite subject — creativity — at Media Bistro in New York City. Unfortunately, I had a schedule conflict and couldn’t go. However, I think this would be worth going to if you find yourself in New York City this week.

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Finding the Creative Spark: A panel discussion about how to drive creativity and innovation in your organization

3M had the 15% rule back in the 50′s, and Google has a 20% rule today – a rule that states employees spend 20% of their time on their own projects, working on ideas that have nothing to do with their job’s mission. The goal? Innovation – new products and services that drive growth.

Many companies are looking outside their businesses to find inspiration for innovation, and in the process are turning to design firms and creative individuals. The challenges are in finding the time to innovate, hence the 20% rule; and in allowing their employees the freedom to think like designers. “Design Thinking” is about openness, a free exchange of ideas in that lead to creative problem solving. How can companies benefit from applying design thinking to their approach?

This panel places the emphasis on driving creativity in the workplace. Special guests from design, advertising, and interactive agencies will discuss how to create an environment for innovation, processes for idea development, and how individuals can find – or, reignite – their creative spark.

WHEN
Tuesday, March 23, 2010
Doors open at 6:00 pm
Presentations begin at 6:30 pm sharp
Meet the panelists at our cash bar reception immediately following at 8:00 pm

WHERE
Comix, 353 West 14th Street, New York, NY 10014

WHO
Anyone interested in workplace management, design, creative services, business development, innovation/R&D, marketing.

PRICE
$30 ($25 for )

—-> more on panel discussion

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